Overview

The Overview dashboard delivers a visually rich representation of key performance metrics for marketing campaigns. By utilizing various chart formats, you can easily understand the overall market performance with a holistic view of ad platform data, in-game data, and game store data.

For metric details, see Dashboard Glossary.

TIP

Organic: attributions that are not attributed to any media source

Non-organic: attributions that are attributed to a specific media source. If all your media sources are set to User Acquisition (UA) type, it is essentially equivalent to UA.