Audience

One of the finest strategies to improve your ads' overall performance is to identify which event or audience targeting produces the best results. With AiX Audience, this process is no longer based on speculation—it's entirely handled by the AiX machine learning algorithm, which drives audience targeting and event optimization.

With AiX Audience Manager, you can:

• Leverage Algorithm-Driven Audience Targeting

By leveraging in-game user behavior data and advanced machine-learning and deep-learning algorithms, AiX's data science team efficiently and continuously mines highly customized events and audience seeds to accelerate the learning process for ad channels. This enables you to target your most profitable players and achieve your marketing goals for both PC and mobile games.

• Combine Multiple High-Performance Events and Audiences into One

To accommodate the unique needs and flexibility of your game, AiX's data science team employs algorithms to analyze and intersect in-game player behaviors, creating a blend of multiple intersections tailored to your game-specific marketing KPIs. This results in a highly sophisticated and customized target audience. To date, AiX has developed numerous high-quality audience models through proprietary algorithms and extensive experimentation.

• Access Machine Learning Prediction Models

Posting a sufficient number of events and audience seeds during the learning phase is vital to speed up the machine learning process and optimize delivery. AiX Audience has designed unique machine learning prediction models that can forecast user behaviors in the game just hours after the first game launch. These models send conversion signals back to the ad platforms, helping to discover high-quality new players or maximize the value of existing ones through churn, return intention, or return value prediction.