User Acquisition

The User Acquisition dashboard presents tracking data throughout the advertising conversion process, simplifying the measurement of your ads' effectiveness. This dashboard displays UA’s media source data by default.

For metric details, see Dashboard Glossary.

From ad impressions to game store conversions to in-game user behavior, the data across the entire user journey is integrated and presented. As a result, the effectiveness of each advertising channel can be clearly measured, and the drop-off points in the conversion funnel can be quickly identified and improved.

Various metrics and attributes can be switched as input in each chart for evaluating performance from different perspectives.