Intelligence

Intelligence primarily serves marketing, operations, advertisement optimization professionals, and other related practitioners in the overseas gaming market. It provides capabilities and services such as market analysis insights, industry-competitive material monitoring, and audience profile analysis. It helps them solve decision-making problems about channels, regions, audiences, and creatives before launching advertisements, thereby enhancing the effectiveness of their business advertising.

The main functions of Intelligence include modules such as Market, Creative, and User. The specific explanations are as follows:

Market

Provide market insights related to advertising deployment, helping businesses to timely understand market dynamics, facilitating better and more efficient decision-making on regional and channel selection before advertising.

Market respectively provides capabilities in scale, trend, competitive, channel, and OS data services.

1. Scale

   The data comes from Newzoo, is updated annually, and can be viewed by year for key regions and countries' population, online population, players, and payer data.

2. Trend

   The data comes from AppAnnie, is updated monthly, and can be viewed by game categories for key regions and countries' download, MAU, revenue, and ARPU data for different months.

3. Competitive

   The data comes from DataBrain, is updated monthly, and can be viewed by game categories to see the competitive situation in different regions and countries during different months. A model is calculated based on the renewal rate of the leaderboard and industry concentration, divided into Red Sea Market, Blue Sea Market, Opportunity Market, and Dormant Market.

4. Channel

   The data comes from Appsflyer, is updated monthly, and can be viewed by game categories to see the channel distribution proportion information in different regions and countries during different months.

5. OS

   The data comes from AppAnnie, is updated monthly, and can be viewed by game categories to see the downloads data and its proportion information for different device operating systems in different regions and countries during different months.

Creative

It provides industry-creative data information related to advertising placement, mainly including data service capabilities such as Competitor and Overview：

1. Competitor

   The data comes from SocialPeta, where you can add competitive games of interest and monitor the newly launched creatives of competitive games daily (view the new creatives launched on T-1 day on T day) and weekly popular creative information (based on the net increase in impressions, the top 20 creatives are selected).

2. Overview

   The data comes from SocialPeta, and in addition to the competitive games of interest, you can also view the creative information of some popular games.

User

The data is sourced from Newzoo and is updated annually. You can view the basic demographic information for key countries by year, which includes the proportion of people in various categories such as gender, age, education, income, and occupation.