Attribution

AiX has established a comprehensive multi-platform attribution system covering mobile, PC, and console by integrating international industry capabilities and driving internal research and development.

Mobile Attribution

• Supported Game：Mobile

AiX has worked closely with Appsflyer and Adjust. Appsflyer and Adjust are mature three-party attribution platforms for mobile applications in the industry. They have a reliable attribution method for mobile game advertising scenarios. AiX will assist games with attribution access and integrate relevant attribution data to support complete data analysis.

Accurate Attribution

• Supported Game：PC

Accurate attribution is applicable to scenarios where the game is self-published rather than published by a third-party store. This means that players download the game from the self-published official website after clicking on the advertisement. When a player downloads a game, a unique identifier is generated and recorded in the game's local file, and the identifier is matched through in-game events to complete attribution.

Fingerprint Attribution

• Supported Game：PC, Console

Fingerprint attribution collects fingerprint characteristics of different devices and performs probabilistic matching. Common device fingerprint features include IP Address, Useragent, Screen Resolution, Operating System, etc.

Associated Attribution

• Supported Game：PC, Console

If there is a shared ID between the ad reaching process and the in-game process, the ID can be used for associated attribution to identify the player's advertising source. Common shared IDs include registration email, redemption code, etc.