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Ads Optimization
Adjustment of the advertising budget and bid is one of the most important aspects of the advertising optimization process. How do you know the best adjustments for your advertising budget and bids?
Auto-Planning uses algorithmic capabilities to generate optimal budget and bid allocation plans based on advertising goals to improve the overall effectiveness of advertising. The applicable scenarios for Auto-Planning are very flexible. It supports custom advertising goals, expected budgets, and constraints. While generating the optimal adjustment plan in real time, Auto-Planning can also predict changes in advertising effectiveness after optimization according to the plan.