Get Started Quickly ​

This article will guide you how to get integrated into AiX, please follow the steps below to prepare.

Step 1: Account registration ​

a. Account application Before experiencing AiX dashboard, you need to get an AiX account, please contact AiX support iegg_aix@tencent.com for new account registration.

b. Account activiation You will then recevie an AiX account activiation mail, where you could set you your AiX account password and other optional information, and click 'submit' to complete your account activiation.

Step 2: Ad account authorization ​

AiX would acquire authorizaitons of your paid media for further working on the channel data integration. Besides, with the permission of authorization, the other modules in AiX (trading desk, audience, creative center) can also start working.

Tips: Click here for detailed authorization process instructions.

Step 3: Game store authorization ​

AiX would acquire authorizaitons of your storefront for further working on the data integration, specific steps can be seen in the following: a. Contact AiX team about the storefront information. b. Authorize account permissions to the AiX official account on the store backend. c. AiX team confirms the authorization of storefront account.

Step 4: In-game telemetry ​

AiX provides various attribution solutions for customers to use based on the user journey of the game, and one of the key point for AiX to achieve attribution is obtaining essential in-game events, and specific telemetry for standard dashboard required can be seen as follows:

Note:

• You will need to setup and track the telemetries above for AiX to generate the BI standard dashboard, and will let AiX get access to the data.
• The IP address of the player's computer is used as part of our attribution process.
• Some PC games may have their own login form after launch the game, which, more telemetries may requied based on the user journey of the game, AiX team would help to discuss for more details.
• Platform information is utilized in reporting to split platforms for the players, attributing in-game telemetries to various platforms such as Windows, Steam, Epic, and so on.

Step 5: Ad configuration ​

AiX achieves attribution solution by setting a layer of a Redirect tracking URL between the ad clicking and the third-party landing page, or by integrating the AiX WebSDK into self-build landing page (if applicable). Either approach helps to collect user device fingerprints during the ad-clicking stage.

Ad configuration is at the heart of the entire attribution process.

• Application scenario 1 - WebSDK integration：

By embedding the AiX WebSDK in the game's self-built landing page, AiX collects user device fingerprints during the ad-clicking stage, which can then be compared to the device fingerprints collected in the game to achieve user attribution.

Application scene: Self-built landing page + Third-party launcher

• Application scenario 2 - Redirect tracking URLs：

By setting a layer of a Redirect tracking URL between the ad click and the third-party landing page, AiX collects user device fingerprints during the ad-clicking stage, which can then be compared to the device fingerprints collected in the game to achieve user attribution.

Application scene: Third-party landing page(Steam/Epic) + Third-party launcher

The Ad Configuaration processes can be seen below:

• For Redirect Tracking URLs

1. The marketer provides necessary ad channel information to AiX.
2. AiX generates Tracking URLs based on the information which can be configured in different ad platforms by the marketer
3. The marketer configures the tracking URLs during compaign creation in Google/Facebook/Tiktok...

Note:Click here to check more specific information.

• For WebSDK Tracking URLs

1. AiX provides WebSDK for integrating into your landing page.
2. The marketer provides necessary ad channel information to AiX.
3. AiX generates Tracking URLs based on the information which can be configured in different ad platforms by the marketer。
4. The marketer configures the tracking URLs during compaign creation in Google/Facebook/Tiktok...

Note: Click here to check more specific information.

Once you’ve completed the steps above, you’re ready to start using AiX!